You had me at "GET YOUR CASH NOW!!!!"
You gotta wonder about spam testamonials. Who are these people? Are they real? Maybe they're friends or relatives of the spammers. Maybe they owe the spammers mad cash. They could be made up as the e-mail's claim, of course, but isn't that risky?
Take my most recent spam. What if a Pam Hedland really does live in Fort Lee, N.J.? (She made $610,470.00 in 21 weeks.) And Susan De Suza of New York, are you out there? ($490,000 is all right, but you're no Pam Hedland.)
Or Mitchell Wolf, a C.P.A. from Chicago. Let's talk about Mitchell. Through the e-mailed direct marketing message, we know only a little about him. But if we try hard, with a little thought and a little caring, we can discover the true Mitchell.
"My name is Mitchell. My wife, Jody and I live in Chicago. I am an accountant with a major U.S. Corporation and I make pretty good money. When I received this program I grumbled to Jody about receiving "junk mail". I made fun of the whole thing, spouting my knowledge of the population and percentages involved. I "knew" it wouldn't work. Jody totally ignored my supposed intelligence and few days later she jumped in with both feet. I made merciless fun of her, and was ready to lay the old "I told you so" on her when the thing didn't work. Well, the laugh was on me! Within 3 weeks she had received 50 responses. Within the next 45 days she had received total $ 147,200.00 ……….. all cash! I was shocked. I have joined Jody in her "hobby".
Can you hear Mitchell's cries? I can. Arthur Andersen's a tough place to work these days.
