Hershey's MilkShake decidedly unmoving
The new Hershey's Creamy Chocolate MilkShake proved less rewarding than the dollar I spent on it today. The "MilkShake" moniker turned out to be misleading. Contrary to the likely popular belief, the drink is not similar to the standard American milk shake. Instead, Hershey's has used the term to mean that the milk-based product must be shaken before use.
It's an interesting marketing ploy. Literally, you expect a liquiform dessert. Figuratively, you get a Yoo-hoo.
May 5th, 2003 at 8:51 PM
Ok, you had a weekend. Where's the post?