May 2, 2005 5:59 AM

Purple for sale

The Daily Northwestern reports on The Purple Store.

Although the site includes rare goods like purple camouflage apparel, Sheridan said they make sure to blend the esoteric with enough practical gadgets, such as purple utility knives, to keep The Purple Store appealing to everyday consumers.

"We never want this to be, 'Oh, you're not purple enough,'" Sheridan said.

Visit the online store here.

In other purple-purchasing-related news, it looks like the Gonzaga bookstore has expanded its offerings. There's now Gonzaga flip-flops, thunder sticks, and, of course, a Livestrong-like purple bracelet.

Thoughts?