Not even gonna apologize this time
Instead I will fuel myself with the VW advertising booklet I ripped out of this week's New Yorker. "Nearly everything we come into contact with on a daily basis emits ego," the booklet begins. "That's right — invisible, odorless, hard-to-define "ego "watts from our shoes, haircuts, turns of phrase, cars, bars, guitars, eyeglasses, attitudes and so on."
The booklet with help from a website has assigned ego levels to objects, activites and just plain things. It also offers a set of Ego Emissions Rating stickers that apparently snarky New Yorker-reading children will stick on each other. Blogs don't get a rating in the booklet, but you could have a good debate on what number to sticker on them.
