Deep in the diamond mines of the Internet
All that driving brings me back to two stories that have nothing to do with cars but … man, lede-writing early on a Monday morning.
First, a man has found a $40,000 engagement ring in a parking lot, and the hunt has begun for its owner. Two days, two Post stories, from two different reporters. I'd read one every day. Mervis Diamond Importers is investigating. What's the highlight of day two, as the hunt continues? We finally get Ronnie Mervis. If you don't know who the man is, click away. Move here, buy a radio and take brand classes.
But a little Googling now has me a fan of Jonathan Mervis as well. Jonathan is apparently Ronnie's son, creator of a locally infamous Maryland T-shirt and blogger extraordinare for the family business. Yes, Mervis Diamond Importers has a blog — and a Facebook page, YouTube channel and Flickr stream for UGC advertising in The Onion. Media companies, paying attention? (And how about a multiperson "This is Ronnie Mervis" ad, a la "I am Tiger Woods"?)
The blog is just as enjoyable as the radio ads, and not just because the ads get their own category. Three days prior to the first Post story, there's an entry on the missing ring. Zed is also on the case.
The other story
I don't know how Jerry's Subs and Pizza could become involved in the diamond story, but I'd sure like it to happen. (Do you know no page on the Internet mentions both Ronnie Mervis and Jerry's Subs? Until now.)
My other favorite story of the week, if that's what this post is, is the alleged heart attack-faker. I'm sure plenty of people have thought about using the trick to get out of cab fare and restaurant checks, but how many would have (allegedly) thought to use it so often?
Finally
My new favorite ad on TV, the beach ad for Burger King's Loaded Steakhouse Burger. Click around the related videos to see how the campaign translates to Spanish.
July 7th, 2008 at 8:30 PM
A locally infamous Maryland T-shirt? Are you talking about "F*** Duke"?
Also, i knew as soon as i finished the paragraph that you were talking about Crooked Monkey
Sidenote: This was the most random blog post of yours I've read
Second sidenote: I can't believe I still read your blog. I'm not a blog-reader!
July 7th, 2008 at 8:31 PM
Oh, and "blog-reader" should not have been hyphenated. My baddddd
July 8th, 2008 at 6:27 AM
One, yes. Two, we try to entertain.