Milano … Geneva … Bordeaux … Brussels … Chessmen … Pirouette … Sausalito … Nantucket … Ginger Man (two words!) … but … Sugar?
I went looking for what 21st-century marketing campaign came up with such an un-Pepperidge name, and apparently the Sugar has existed for years. Who knew? Until that fateful trip to Target, I’d never seen a bag before in my life. And I’m not one to pass the Pepperidge Farms shelves without stopping. And thinking. And wanting a cookie. Or, if I’ve just eaten cookies, a cracker. Now I want to eat Goldfish more than I want to blog. Damn you, shelves! Entenmann’s doesn’t do this to me. The point here is that I notice, and that Sugar cookie is crazy.
A blog suggests the Pepperidge boringness goes far beyond Sugar. I side with the commenters who stick up for the cookies, especially the one who defends Chessmen. Writes the dude, “Who knew Chessmen could be comforting and polarizing at the same time?” There’s no huge love for Chessmen from this corner, aside from the challenge of eating around the heads (kids, try it), but I respect the classicism more now.
Two closing thoughts. One, the Pepperidge Farm “What kind of cookie am I today?” quiz tells me I’m a Sausalito. “You’re feeling especially adventurous, and you’re craving excitement and new experiences. With its abundance of luscious milk chocolate chunks and rich macadamia nuts, the Sausalito cookie takes you to delightfully unexpected places.” The quiz is apparently for women. Two –
D.C. neighborhoods most likely to be Pepperidge Farm cookies: Shaw, Kalorama, Georgetown, Hillcrest, Foxhall, Adams Morgan (chunky kind).