The hell with bus stops, how about the Howard El?
Kraft to heat Chicago bus shelters to promote Stove Top stuffing.
Why it pays to read and have some damn awareness about the info mess, how people make money and how they break through in a way that makes people pay attention, instead of just pretending they do: "JCDecaux North America, a unit of the global outdoor-advertising specialist JCDecaux, says these will be its first bus shelter heaters in the United States. The company has installed them in other countries for other advertisers' campaigns. Those sponsored by British Gas included simulated fireplaces." Nice to have more than one idea.
December 2nd, 2008 at 12:38 AM
Possibly the best PR drivel of all time:
“Stove Top as a brand has a great equity in the area of warmth,†said Ellen Thompson, brand manager for Stove Top at Kraft Foods in Glenview, Ill.
December 2nd, 2008 at 6:26 AM
True. And I'm willing to believe the brand messaging of anyone who keeps me warm outside. If Billy Mays ran around behind me outside all day with his giant salesman hands over my ears, I would say OxiClean has a brand as a great equity in the area of warmth.