March 9, 2009 8:39 PM

Not right with the world

I can't explain why. But it isn't.
yogen-fruz

5 responses ...

  1. DW says:

    P: Don't fear the umlaut.

  2. Patrick says:

    I normally don't fear umlauts! But umlauts plus yogurt? That's the kind of thing the Blues Brothers would run off a bridge.

  3. Patrick says:

    Dear good people at Yogen Fruz,

    My traffic app shows a bump in traffic from Yogenfruz.com, and I can only guess your Google alerts on "yogurt" have brought you here. I want you to know that I'm sure your people and products are terrific. The friend I was with when I took this picture couldn't say enough good things about your frozen yogurt, and fresh fruit mixed with dessert is great.

    I just think the name is kind of pretentious. Like if Lego was called Le Well. Or if Haagen Dazs actually meant something, but then they called if Haagen Cream. The name plus the probiotics, plus the lowercasing, plus the fact that you moved your taste away from that of ice cream (my freezer weeps), make it impossible to imagine the sentence, "Dude, wanna go get some Yogen Fruz?"

    Clearly, the masses disagree (via @yogenfruz). But if they put the Tysons DQ out of business, it's going to break my heart.

  4. Yogen Fruz is coming for Edy, Ben and Jerry | Patrick Cooper: Greetings from Evanston, Ill. says:

    [...] First, they took on your Dairy Queen. Now, as friend Sheri photo-txted from a supermarket, they're messing with your grocer's freezer. What next? They run at you on the street and kick the cone from your hand? I wouldn't put it past them. (Yogen Fruz Google Squad, welcome back.) [...]

  5. Now open but I wasn't tempted | Patrick Cooper: Greetings from Evanston, Ill. says:

    [...] was behind boards at Tysons. Gut reaction: They need a mascot. (Usual welcome to the Yogen Fruz Google Team. Some [...]

Thoughts?