"Project Squirrel" wants your reports on squirrels — observations, stories and photos from your Chicago neighborhood and its squirrels. This is a great idea because you can pretty sure the squirrels are collecting the same information on us. Lindsay forwards the link this morning with the subject line "O…M…G," and I couldn't agree more.
But the "Citizen Scientist" methods of squirrel reporting leave much to be desired. See a squirrel? Fill out a Web form. Want to tell a story? There's e-mail or snail mail. Have a photo? E-mail again. We can't win this way. Project Squirrel's leaders, if you're going to stand a chance against the squirrels, you're going to have to get 2.0 and mobile fast.
1. First, you need some Twitter. I offer the #projectsquirrel hashtag. What are *you* doing right now? Storytelling in a way that keeps up with squirrels, that's what. If you're writing more than 140 characters about a squirrel, you're done. Game over. In the time I've been writing this post, for instance, squirrels have done two billion things.
2. Next, some Flickr. The issue: Squirrels are small. If you don't zoom, you're never going to recognize a squirrel later. At the same time, you can't forget where you are. Otherwise, you're going to say, "Oh yeah, that squirrel was … Chris? Anthony? The one who didn't wear shoes at the thing. You know who I mean?" And then you are the worst Citizen Scientist ever. Multiple sizes and geocoding save your butt.
3. An iPhone app would clearly be the catch-all. Capture the content. Upload to Flickr. Send to Twitter and Facebook. Geocode. Touch your way through the data form. Get a timelined map of other sightings at your location. Shake the phone to find nearby nuts (UrbanCheeks).
Other ideas? Comment below. What we want is solid squirrel-centered design. How might we better understand squirrels? This post has I know jumped to solutions too quickly, so let's take a big step back. Observe in your local park, tell stories ("Then he went to the bench, to the tree, to the bench, to the tree…"), find the common threads ("Each squirrel had a deranged look in his eyes") and brainstorm. Defer judgment and go for quantity. We need to make it through the winter. We can do it.
(Synthesis stage)
