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June 8, 2009 6:14 AM

The umlaut makes even less sense to the Chinese

melissa-yogen

Likely translation: "But I thought this company was from Canada?" The Beijing photo comes to us from East Asian Fruz correspondent Melissa. In local news, Washington Fruz bureau chief Sheri says she has caved and visited the downtown location. Please congratulate Sheri on her new, immediate reassignment to Canada.  –Cooper FruzWatch 2009

(Landing as usual in your black froyo-fueled helicopters, welcome to Yogen social-media agents. A belated happy Victoria Day to you.)

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  1. Somewhere, a Vietnamese ice cream vendor weeps – Patrick Cooper: Greetings from Evanston, Ill. says:
    November 25th, 2009 at 11:47 AM

    [...] up her fine report of Yogen Fruz in Beijing, East Asian Fruz correspondent Melissa discovers the chain now in Ho Chi Minh [...]

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