Kairos! The key to 21st century writing?
On the way we write now and the Stanford Study of Writing: "But is this explosion of prose good, on a technical level? Yes. Lunsford's team found that the students were remarkably adept at what rhetoricians call kairos–assessing their audience and adapting their tone and technique to best get their point across. The modern world of online writing, particularly in chat and on discussion threads, is conversational and public, which makes it closer to the Greek tradition of argument than the asynchronous letter and essay writing of 50 years ago."
–Clive Thompson in Wired. I love the meaning I knew already (where the original chain came from), and I love this new meaning too.
