Muzak at my CVS
The last time I went inside? Jesse Malin. The time before that? Easy Tiger-era Ryan Adams. So, good for the writer of this Muzak article.
The idea that piped-in music could actually be hip is a relatively new one. Perhaps I'm just getting old and out of touch, but lately I've been hearing songs I like in the Container Store. Eight times out of 10 they still subject you to James Blunt, but just when you're ready to hang a noose around that Elfa closet rod, along comes Arcade Fire to set everything right.
The sea change, for me, came on a recent flight on Delta. It's been my experience that music, like food, is best avoided on passenger jets. So imagine my surprise at actually enjoying Delta's boarding music — even writing down the names of songs to buy later: Grant Lee Phillips's Fountain of Youth, M. Ward's For Beginners, Jeremy Messersmith's cover of the Replacements' Skyway (my favorite song by my favorite band). When was the last time you discovered great music on an airplane?
Bu there are money quotes on the negative side: "I've walked out of otherwise appealing shops that elect to blare Maroon 5. I've hung up on reservations lines that put me on hold to Groovy Kind of Love. … The quintessential background record of any era, Sade's Smooth Operator (1984) was also the perfect theme for its time: languid, sexy, and reeking of money. [Fantastic Sade rant follows.] … Where would your neighborhood tapas bar be without the worldly stylings of the Gipsy Kings, the Buena Vista Social Club (the Gipsy Kings of the 90's), and Amadou & Mariam (the Gipsy Kings of the 00's)?"
My favorite: "From Bali to Bodrum, every high-end sandal emporium and beachfront sushi bar seems to play the same 12 songs by the same six Brazilian singers — particularly Bebel Gilberto, the Brazilian Sade. The samba is as ubiquitous as the caipirinha. (Don't get me wrong, I adore Brazilian music, even after 3,500 listens. Not knowing Portuguese, I used to think it the most romantic music of all. I've since learned that every song is about soccer. But I love it no less.)"

