Somewhere, a Vietnamese ice cream vendor weeps

Following up her fine report of Yogen Fruz in Beijing, East Asian Fruz correspondent Melissa discovers the chain now in Ho Chi Minh City.

Sure, the franchise now has 600+ members in its Facebook group, but won’t anyone think of the ice cream? All the buckets uneaten? The ice cream men and women suffering lost business? All of the truth that ice cream provides, forsaken for umlauts and yogurt? What a world.

yogen-fruz-vietnam

(Melissa has since returned to America. We’re closing the bureau. The fact is we can effectively cover the rest of the Fruz from Washington.)

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