What's Barnes & Noble up to?
Is the huge book retailer quietly starting a new Web sales strategy?
An e-mail today to customers announces lower prices across its site: "These are not limited time promotions." Comparing a current Amazon cart of mine, Barnes & Noble — after losing my own price comparisons to Amazon for years – now has the best price by $8. Smoking them.
Something bigger is going on. B&N pages no longer display member prices today, famously (to B&N customers) out of reach to most users in the past. The announcement e-mail also touts free express shipping similar to Amazon Prime among new benefits for members. A release says members are getting a yearly coupon boost as well. Okay then.
Just how much money is at stake here? Must be a ton. All members, whom you have to figure are buying and shipping more than average customers, get a previously premium add-on for free. Every other Web customer is paying significantly less money for purchases. But, on the other side, B&N gets money from me now that was headed to Amazon. If people catch onto the differences… ? Does Amazon move to match?
It's odd to see a price war so far-reaching and so quiet.


