US intellectual property regulators are rejecting General Mills’ bid to trademark the yellow background color on boxes of Cheerios cereal.
The Trademark Trial and Appeal Board on Tuesday set aside the cereal maker’s two-year quest to trademark “the color yellow appearing as the predominant uniform background color” on boxes of “oat-based breakfast cereal.” A contrary ruling could have given the Cheerios maker an exclusive right to yellow boxes of oat cereal.
It’s a lottery commercial, but it’s a great capture of our city. Via my dad, who noticed the ad’s bookstore, which turns out to be Capitol Hill Books, best bookstore friend of Lori’s Riverby Books. Lots of Capitol Hill and H Street here.
Of all the things my NPR friends have produced during my time there (seven years and counting), this video is one of my favorite things. Play it in full-screen HD if you can, using the buttons in the bottom-right of the player.
Both recommended by the always terrific Cover Lay Down blog. “We’ve made it to the end of another week, the end of the endless summer once again. Let us dwell not in words, save those which are sung in reverence and glee. Let us speak our piece and move on, in honor of the respite we’ve earned a hundredfold.”
Thanks to friend Stacey for the photo. “Put the chocolate Oreo in your left hand and hold it over your head. Put the golden Oreo in your right hand and hold it over your head. Then slowly move your left hand toward your right….”