From Robert Krulwich's stellar commencement address at the Berkeley journalism school. (Inside the link, stay tuned for the ending too.)
News, after all, is a spin of words and pictures. It's a kind of music. There are beats in a newscast, a newspaper story. Ed Murrow sounded like Ed Murrow. Huntley and Brinkley sounded different. Anderson Cooper, different still. When you grow up in different decades, you laugh at different jokes, hear different machines, (typewriters versus computers, pinball machines versus Mario Brothers), you hear different ads, jingles, songs, sounds.
When you talk or write or film, you work with the music inside you, the music that formed you. Different generations have different musics in them, so whatever they do, it’s going to come out differently and it will speak in beats of their own generation.
The people in charge, of course, don’t want to change. They like the music they’ve got. To the newcomers, they say, "Wait your turn."
But in a world like this… rampant with new technologies, and new ways to do things, the newcomers… that means you… you here today, you have to trust your music… It’s how you talk to people your age, your generation. This is how we change.
I like this sentiment, "trust your music." I like it so much I'm struggling with it right now, actually. In year two at work, we're trying some new things. Last year, we reset the baseline on what our storytelling tools and systems could do. Now our team is building on top of what we did, looking for different news-as-music sounds, moving from fundamentals to calculated risk and the potential for music's sophomore slumping. I would love to trust my music… but I want to finish the next record first.
It's somewhat comforting this morning to run across Paste's YouTube-laden list of the best live bands of 2011. The choices include a favorite, the Kopecky Family Band, but to the current concern, the diversity and presence of the sounds are what help me. These different people hear music, different music from each other, and have to take it somewhere.
They're not unlike the small man in the terrific Address Is Approximate video circulating this week. The desk toy climbs into another desk toy, a convertible model, and crosses the country and its vistas by means of Google Street View on the screen in front of him. He has a minimal audience and no users, no one else who needs to go on this journey too. Paste's bands, when they're doing live right, lose track of needs as well. They focus more on where they're going, and they believe if they know music well enough and people well enough, everyone else may want to come along. As Krulwich argues, this is how we change.