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Thursday, December 3rd, 2009

To live the life of a jelly bean taster

In the New Yorker food issue's piece on flavor makers:

In 2006, Jelly Belly, the candy manufacturer, produced a jellybean that mimicked the flavor of an ice-cream sandwich. When the company manufactured the prototype with a brown exterior and a white interior, people identified the flavor accurately during a trial, and said that it was a good representation of an ice-cream sandwich. Jelly Belly then made an all-white prototype; many trial respondents found it confusing, misidentifying its flavor as vanilla or marshmallow.

"Hmm, I think I'm going to need another handful, just to be sure…"

Flavors I'm seeing on the Jelly Belly website list and would like to try: Blueberry, Buttered Popcorn, Margarita, Mixed Berry Smoothie, Peach, Strawberry Cheesecake, Toasted Marshmallow, Top Banana, Wild Blueberry (to compare to the regular Blueberry), and everything from the Cold Stone collection — Chocolate Devotion ("combines the flavors of Chocolate ice cream, chocolate chips, brownie and fudge," miracles maybe), Strawberry Blonde ("Strawberry ice cream, graham cracker pie crust, strawberries, caramel and whipped topping"), Birthday Cake Remix, Mint Mint Chocolate Chocolate Chip, and Apple Pie. Which reminds me to eat more of the apple pie ice cream in my fridge…

Something I would like to try once? The BeanBoozled experience, where Jelly Belly for some reason wants to mess with your mind.

Wondering if the 7-10 day jelly bean creation process (as covered here previously) applies to the special beans as well. Do some take longer? Maybe the Toasted Marshmallow flavor takes extra time for toasting. Jelly bean toasting, if real, would be next best to jelly bean tasting.

Thursday, August 7th, 2003

Jelly bean jive

How long does it take to make a Jelly Belly bean? Seven to 10 days, according to the Jelly Belly people.

Their virtual tour explains that, while most of the steps in the making are quick, the jelly bean centers receive 24 to 48 hours of rest after their creation. Then, further along the line, the finished beans receive two to four days of seasoning before being stamped with the Jelly Belly name.

That's a lot of time to put into a jelly bean. Good thing they don't make them one at a time. Jelly beans would be as valuable as diamonds!

And then only the filthy rich would have them. They would keep bowls of them on their desks. They would dig in their filthy rich hands and eat them one by one. They would make poorer men dance for a taste.