Two men are creating a whole “bar & cafe” based around the concept that people want to eat cereal all day long. Who are these men? Geniuses!

Jerry Shiver of USA Today writes about their dream: “Each Cereality would offer about 30 hot or cold cereals; 34 toppings; seven types of flavored and unflavored milk; cereal-and-yogurt-based smoothies (Slurrealities); and fresh-baked breakfast bars.”

Learn more about Cereality and tour their prototype cafe here.

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