Cereal finds you

In Friday’s Daily Northwestern:

“The store, which he said will be open from 6 a.m. to 8 p.m., will include the Cereality Sprinter, a van that drives around to different neighborhoods delivering their unique cereal mixes such as Burst o’ Berry and A-Maize-Ing Grains, which are served in Chinese food containers.

Not only is Cereality about to open in Evanston, but apparently the branch is also going to deliver. CEREAL DELIVERY. If I still lived in The Dining Capital of the North Shore, my wallet would not be as generous to Philly’s Best and Papa John’s. My wallet would now have breakfast to consider. I would have a chance to become to Evanston cereal what Romenesko has become to Evanston coffee.

I’d already planned to post this development when Cereality’s PR chief e-mailed me today. Her message? The branch is hiring. I’m not sure how my career would have gone if cereal had competed with The Daily for me. If you’re someone who’s willing to smuggle Cheerios into the dining halls….

From the company’s website, it looks like the next opening is in State College. Elsewhere in the industry, The Cereal Bowl wants to go national, but it, Cereality and others are still hashing out legal space. I continue to hold out hope for any cereal restaurant to make it to the nation’s capital. Or maybe just over the river. And down the street from me.

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