Sesame Street clip: Grover has just one newspaper left. He encounters an aging audience, competitive noise (“If you make noise, I cannot sell my newspapers and make my cute furry little living!”), usability issues, internal brand perception concerns, and a limited distribution model. Sure, his Daily Monster is a hyperlocal tabloid, but is it enough?
Beyond newspaper sales, we can find Grover: delivering a singing telegram, selling door-to-door, working as an elevator operator, and trying to fix a 1982 computer by running around in circles. Theme here?
I can see Fat Blue canceling his subscription.