File next to the flying car

I’m trying, I’m trying. New York Times “Year in Ideas,” December 2001.

Next spring, General Mills is expected to introduce www.mycereal.com, a Web site that allows users to mix and match more than 100 different ingredients to create and name their own breakfast cereals, delivered to their homes in single-serving portions.

You want Cheerios to come with the marshmallows from Lucky Charms? Done. Mix Cinnamon Toast Crunch with French Toast Crunch? Sure. Wheaties with blueberries, almonds and grains? No problem. Add a tropical touch to your Cocoa Puffs? Have them throw in some coconut shreds and dried mango.

Via Mediaite’s 2009 review of the ’01 ideas list. The site’s comment on cereal: “My Honey Nut Cap’n Crunch Choculas never really caught on.”

Mycereal.com remains under General Mills control, sadly unused.

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