When you manage development of a big digital news org’s CMS, there aren’t too many out-and-out wins. Most days don’t go well. There are always system or process problems to solve and new ways to push on storytelling, with not nearly enough time or cash to get the work done. Just publishing this post is likely to cause some mind-hurting use case.
So, when a stranger from another company approaches a colleague of yours at the annual Online News Association conference and says the above sentences, and a dev manager — back at the office — hears of the encounter and illustrates it on the wall… getting back to work and seeing the illustration for the first time totally makes your CMS day.