Into the Rock and Roll Hall of Fame.
Well, there I was sitting down on the couch in my pajamas with my eldest son. He was watching TV. I was doing one of my favorite things. I was tallying up all the money I passed up in endorsements over the years and thinking of all the fun I could have had with it.Suddenly I hear “Uno, dos, tres, catorce!” I look up. But instead of the silhouettes of the hippie-wannabes bouncing around in the iPod commercial, I see my boys! Oh my God! They sold out! Now, what I know about the iPod is this: It is a device that plays music. Of course, their new song sounded great, my guys are doing great, but methinks I hear the footsteps of my old tape operator of Jimmy Iovine somewhere.
Now, personally, I live an insanely expensive lifestyle that my wife barely tolerates. I burn money, and that calls for huge amounts of cash flow. But, I also have a ludicrous image of myself that keeps me from truly cashing in. You can see my problem. Woe is me.
So, the next morning, I call up Jon Landau (or as I refer to him, “the American Paul McGuinness”), and I say, “Did you see that iPod thing?” and he says yes. And he says, “And I hear they didn’t take any money.” And I said, “They didn’t take any money?” and he says no.
I said, “Smart, wily Irish guys. Anybody – anybody – can do an ad and take the money. But to do the ad and not take the money… that’s smart. That’s wily.” I say, “Jon, I want you to call up Bill Gates or whoever is behind this thing and float this: a red, white and blue iPod signed by Bruce ‘The Boss’ Springsteen. Now remember, no matter how much money he offers, don’t take it!”